Established by battle scarred, war torn games industry veterans Chris Clarke, Tricia Gray and Audra McIver, Plan of Attack is a full scale, world-wide marketing and communications agency that handles marketing, public relations, community, social media, branding, partner marketing and events for the games and tech industries.
Based in London, UK, Amsterdam, the Netherlands and the San Francisco Bay Area, our marketing and communications strategies build global awareness for your studio, IP or online service.
We work with some of the most talented partners in the games industry that can provide the best assets to your campaign.
Betrayer (Blackpowder Games)
New micro studio – Blackpowder Games formed by the creatives behind F.E.A.R. and No One Lives Forever needed a global communications campaign to launch the studio and debut release Betrayer. Plan of Attack went to war with an exclusive interview and Betrayer reveal with PCGamer.com, top tier interviews, blogger communications and support at PAX. With a launch announcement that generated 700+ stories globally, we followed up with an alpha launch campaign that secured 200 previews.
Despite AAA competition during the busy holiday season, Seattle-based developer Camouflaj wanted to take a chance and launch its groundbreaking iOS title, Republique, on December 19th. Plan of Attack worked closely with Camouflaj to help secure over 80 reviews with premiere gaming media worldwide, helping Republique to reach top App Store Editor’s Choice placement in Europe and North America during the holidays.
The Banner Saga (Versus Evil/Stoic Studios)
Publisher Versus Evil and developer Stoic Studios were searching for a European agency to launch Kickstarter-funded “The Banner Saga”, a beautiful hand-animated epic Viking RPG. Plan of Attack hit the ground running, organising 130+ online previews and developer interviews throughout Europe. The review campaign seeded 300+ review codes, and The Banner Saga quickly established itself as 2014’s first critically acclaimed breakthrough debut IP, with a metacritic score of 81%