Front Line Video Game Communications and Marketing

Established by battle scarred, war torn games industry veterans Chris Clarke, Tricia Gray and Audra McIver, Plan of Attack is a full scale, world-wide marketing and communications agency that handles marketing, public relations, community, social media, branding, partner marketing and events for the games and tech industries.

Based in London, UK, Amsterdam, the Netherlands and the San Francisco Bay Area, our marketing and communications strategies build global awareness for your studio, IP or online service.

We work with some of the most talented partners in the games industry that can provide the best assets to your campaign.  

Recent Campaigns


Top Eleven (NORDEUS)

In early 2015 Serbia-based developer, Nordeus, was looking for a PR partner to launch Top Eleven 2015 on Android and iOS in Europe. Plan of Attack took on the challenge to promote the football (soccer) management title amongst traditional gaming press as well as with sports enthusiast outlets.
Read more…



Independent developer Other Ocean Interactive had some growing buzz for their unique title #IDARB when the game was at the early stages of development. Other Ocean was looking for PR/Marketing/Social Media help in North America to promote the game throughout the development process and help coordinating their launch on Xbox One.
Read more…


Unite Europe 2015 (Unity Technologies)

Plan of Attack have been Unity Technologies’ European agency of record since 2013. Unity’s annual developer conference, Unite, is one of our favourite events of the year, as it brings together a lovely mix of hobbyist, indie developer and AAA studios who all share one thing in common: Unity.
Read more…