Established by battle scarred, war torn games industry veterans Chris Clarke, Tricia Gray and Audra McIver, Plan of Attack is a full scale, world-wide marketing and communications agency that handles marketing, public relations, community, social media, branding, partner marketing and events for the games and tech industries.
Based in London, UK, Amsterdam, the Netherlands and the San Francisco Bay Area, our marketing and communications strategies build global awareness for your studio, IP or online service.
We work with some of the most talented partners in the games industry that can provide the best assets to your campaign.
Neverwinter (Perfect World)
MMO specialist wanted to cost effectively target a tailored European comms campaign, including UK, Nordic, Benelux and Eastern Europe. Plan of Attack spearheaded a multi-territory approach PR campaign setting up expansive community building beta key giveaways, dozens of producer interviews and features to insure Neverwinter has became one of the most highly-anticipated free-to-play MMORPG launches of 2013.
Betrayer (Blackpowder Games)
New micro studio – Blackpowder Games formed by the creatives behind F.E.A.R. and No One Lives Forever needed a global communications campaign to launch the studio and debut release Betrayer. Plan of Attack went to war with an exclusive interview and Betrayer reveal with PCGamer.com, top tier interviews, blogger communications and support at PAX. With a launch announcement that generated 700+ stories globally, we followed up with an alpha launch campaign that secured 200 previews.
War Thunder (Gaijin Entertainment)
Gaijin Entertainment needed to make a big splash at Gamescom 2013 for its PS4 launch title “War Thunder”. Plan of Attack stepped in to help, adopting an aggressive PR strategy to pack Gaijin’s meeting schedule at the conference and then follow up with press to secure previews after the show. Results: 120 meetings, 60 previews and the “Best Simulation Game” award from Gamescom.