Front Line Video Game Communications

Plan of Attack is a full scale, European and North American communications agency that handles public relations, social media, video streaming campaigns and brand partnerships for games developers, publishers, technology clients, trading card game and board game manufacturers.

Established by battle scarred, war torn games industry veterans Chris Clarke and Audra McIver, Plan of Attack employs a network of 10+ covert communication specialists, based throughout London, UK, Amsterdam, the Netherlands, the San Francisco Bay Area, Vilnius, Lithuania and beyond.

Our communications strategies build global awareness for your studio, IP or online service whether you’re a one man indie team, games tech provider or established independent developer or publisher. 

Recent Campaigns


Top Eleven (NORDEUS)

In early 2015 Serbia-based developer, Nordeus, was looking for a PR partner to launch Top Eleven 2015 on Android and iOS in Europe. Plan of Attack took on the challenge to promote the football (soccer) management title amongst traditional gaming press as well as with sports enthusiast outlets.
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Independent developer Other Ocean Interactive had some growing buzz for their unique title #IDARB when the game was at the early stages of development. Other Ocean was looking for PR/Marketing/Social Media help in North America to promote the game throughout the development process and help coordinating their launch on Xbox One.
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Unite Europe 2015 (Unity Technologies)

Plan of Attack have been Unity Technologies’ European agency of record since 2013. Unity’s annual developer conference, Unite, is one of our favourite events of the year, as it brings together a lovely mix of hobbyist, indie developer and AAA studios who all share one thing in common: Unity.
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