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Nex Machina

PlayStation 4 and PC

Plan of Attack handled the European press communications for the Nex Machina launch on PC and PlayStation 4 in June 2017, overseeing the review campaign and post-launch editorial. This intense arcade shooter by Housemarque, the team behind Resogun, was very positively received by players and critics alike, with 63 metacritic reviews across both platforms with scores of 88 and 84 on PS4 and PC, respectively.

NEWS ANALYSIS

Our primary news beat was the Nex Machina launch announcement, which we then augmented with a Steam sale media alert and announcement of the Housemarque licensing deal for Unreal Engine 4 to keep up a steady news stream. Additionally, Plan of Attack secured an interview with GamesIndustry.biz about the new direction the studio will be taking for future projects. Editorial was produced by top tier outlets such as Jeux Video, PlayStation Blog, Rock Paper Shotgun, Polygon and Destructoid, and overall, our efforts resulted in 383 news stories with multiple gameplay videos and 376 reviews globally.

REVIEW CAMPAIGN

In total there were 376 review pieces for Nex Machina, ranging from 60% all the way up to 100% with most being in high 80%- 90%. Some review highlights include The Guardian, IGN, GameSpot, METRO, Eurogamer, GameStar, Heise, Gamekult, Paste Magazine and some print magazines such as Games Master, CD Action, Official PlayStation Magazine and Retro Gamer.