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The Flame in the Flood

Nintendo Switch

Plan of Attack’s first project for Curve Digital was managing communications for the Switch version of The Flame In The Flood. Over the course of October and November, the campaign focused on Europe and North America and included an announcement of the Switch port, review campaign, interviews with original designer Forrest Dowling and streamer outreach. We also ran two AMA’s on the most popular Nintendo Switch SubReddit channels (r/nintendo and r/nintendoswitch) on launch week with members of the Molasses Flood Development team.

Plan of Attack’s first project for Curve Digital was managing communications for the Switch version of The Flame In The Flood. Over the course of October and November, the campaign focused on Europe and North America and included an announcement of the Switch port, review campaign, interviews with original designer Forrest Dowling and streamer outreach. We also ran two AMA’s on the most popular Nintendo Switch SubReddit channels (r/nintendo and r/nintendoswitch) on launch week with members of the Molasses Flood Development team.

NEWS ANALYSIS

In total, the campaign featured around 363 news stories. Our primary news beats were the release date announcement and out now announcement.

Our release date announcement was covered by 194 sites, including many of the industry’s leading publications such as Jeux Video, 4 Players, Everyeye, 3D Juegos, Eurogamer and Destructoid. The out now announcement/launch trailer was covered by around 80 sites. Some highlights included Gamergen, Gamereactor and Destructoid. Our coverage was further bolstered with the news of the day one sales outstripping all other platforms via a Tweet from Curve’s Publishing Director Simon Byron - coverage highlights included MCV, Nintendo Everything, Multiplayer, Game Informer and Kotaku.

FEATURES ANALYSIS

In total, we secured around 6 features for the game. Most were interviews with Forrest Dowling, the original designer of The Flame In The Flood. Interviews were organised with Hardcore Gamer, Nintendo World Report, Game Reactor and Nintendo Life. We also partnered with Pocket Gamer to have Forrest as a guest on their podcast. Finally, we worked with Digital Foundry on a tech analysis of the port, comparing it specifically to the PS4 version. This was picked up and syndicated across a variety of sites, notably Nintendo Everything.

STREAMERS ANALYSIS

For streamers, we had no preview code, therefore we had to wait on review codes in order to show any content. Being a Switch game, review codes were in somewhat short supply, so we had to go for quality over quantity. Highlights from our YouTuber outreach include Em Alta, Nintendo Life, GameXplain, kwingsletsplays and ContraNetwork. ContraNetwork was syndicated across a variety of big sites, including Nintendo Everything, GoNintendo and Pocket Gamer.

REVIEW CAMPAIGN

We secured 109 reviews in total for The Flame In The Flood. The overall take away was that it is a solid port, with the majority of scores averaging around the 7s and 8s, which follows the game’s Switch Metacritic average of 75. Some review highlights include Gamespot, AV Club, METRO, 3D Juegos, Nintendo Life, Pocket Gamer, Nintendo World Report, The Games Machine, Goha, GamePro and 9 LIves.

Our communications strategy was to have a short, focused campaign, meaning that there was not enough time for interest to wane, as it can for some games with a longer tail. We are extremely happy with the coverage generated for The Flame In The Flood on Switch and we hope it played a part in its success, beating all other platforms in day one sales. It has also been featured by Nintendo as one of the indie gems on the system in their “News” app.