Commanders

Creative Commander – Chris Clarke

A covert creative communications specialist, Chris began active service at iconic britsoft publisher Psygnosis in the late 90’s, then refined his sharp tongue and creative media relation skills at military publisher NovaLogic, developing and delivering propaganda in mainland Europe. With his training on the mainland complete, Chris undertook an overseas tour to infiltrate the North American PR landscape, becoming Account Manager at Triplepoint PR in San Francisco.

After years of covert freelance operations managing the likes of Telltale Games, Cryptic Studios and Atari in Europe, he set up Plan of Attack in 2013 and currently works hands-on with clients including Unity, Fatshark and Drinkbox Studios among many others.

Strategic Commander – Audra McIver

An expat American living in The Netherlands, Audra brings 10+ years of experience in all-out PR warfare to Plan of Attack. With a career spanning San Francisco, New York, Madrid and now Amsterdam, Audra has infiltrated two continents with her PR expertise in managing high-level, indie, multilingual and multicultural campaigns.

After recruitment and boot camp at TriplePoint PR in San Francisco, Audra transferred to the east coast to establish a new stronghold for the company with its first New York office. McIver then advanced through the ranks and was recruited by B/HI in New York to command its interactive entertainment battalion where she oversaw, motivated and drove a team of more than 10 people to launch games for AAA and indie studios alike. Following this tour of combat, McIver relocated to Europe and in 2013 joined forces with Chris Clarke to begin Plan of Attack where she fights in the trenches with clients including Versus Evil, Gaijin Entertainment and many more.

Operations Commander – Tricia Gray

A masterful marketer and commandant of creative strategy, Tricia Gray has seen years of battle on the furious frontlines of games industry promotional wars. Tricia perfected her PR craft by operating on opposite sides of the fight. Early years of PR Management at Eidos and Rockstar built a rock steady foundation of publishing expertise, but editorial gigs at Computer Games Magazine and a Directorship at Gamers.com rounded out this tactician’s approach to martial press relations, empowering Tricia to expertly rebrand a then struggling Empire Interactive in North America.

Not content with her piece of PR promotional power, Tricia parlayed her proven win/loss record into marketing directorships at two studios, Flagship and Cryptic. In her position of strategic oversight, Tricia brought to fruition years of expertly planned strategies, executing multiple game launches and complex multinational campaigns. For her diverse skills, enviable experience and battle tested tactics; Ms. Gray was employed by Unity to dictate the future of middleware and to destroy the competition. She has provided marketing and PR for Unreal 4, Bitsquid, Stingray, Apportable, SpriteBuilder, Cocos 2dx, and Unigine. She recently was Head of Marketing for Amazon’s Lumberyard engine. Decades of championing — and chaperoning — armies of marketers, PR specialists, community reps and creative service savants through grim product lifecycles and stressful launches has left Tricia with the wealth of experience she requires to lead Plan of Attack as its Operations Commander.