Canadian indie developer Drinkbox Studios are the awesome talent behind Guacamelee, a Metroid-vania style action-platformer set in a magical Mexican wrestling-inspired world. When they came to launch Guacamelee! Super Turbo Championship Edition on PS4, Xbox One Xbox 360, Wii U and PC they partnered with Plan of Attack for the European launch.
We dove straight in working with the team to announce the IP, resulting in close to 400 news stories generated throughout specialist games sites and blogs. Around launch we organized interviews with the development team, studio features and games business interviews to push the studio into the spotlight as one of most interesting indie outfits to emerge from the game scene, as well 350+ reviews that resulted in Guacamelee! STCE becoming one of the biggest digital hits of 2014!