Neverwinter (Perfect World)

Online publisher, Perfect World were looking for a cost-effective way to target specific European territories for their online portfolio including the highly-anticipated free-to-play MMO Dungeons & Dragons: Neverwinter. With a regional roll call of the UK, Benelux, Scandinavia and parts of Eastern Europe, Plan of Attack spearheaded a multi-territory approach PR campaign setting up expansive community building beta key giveaways across core MMO enthusiast outlets, dozens of development interviews and features to ensure Neverwinter’s status as one of the most highly-anticipated free-to-play MMORPG launches of 2013.