P.A.M.E.L.A. (NVYVE STUDIOS)

P.A.M.E.L.A. is an open world, sci-fi survival horror FPS with RPG elements in development for Windows PC. As an indie six-man development team, NVYVE Studios needed to pass Steam Greenlight to ensure its commercial release on the distribution platform.

Plan of Attack devised a global communications campaign and, under embargo, we pre-seeded a series of interviews with some of the most influential games media outlets, including Polygon, Kotaku and PC Games N, and positioned the Greenlight trailer with leading premier sites, including IGN and GameSpot. Results: With 200+ news stories and interviews, P.A.M.E.L.A. became the #1 Greenlight game in 48 hours and was Greenlit 7 days later.