Indie games development studio Dakko Dakko, based in South Wales, are led by Rhodri Broadbent, who started his career at Lionhead before moving to Japan to work at Q-Games on Star Fox Command and the Pixel Junk series. Scram Kitty and his Buddy on Rails, was Dakko Dakko’s first Wii U release on the Nintendo eStore.
Plan of Attack took the bull by the horns (or kitty by the tail!), one month before launch and devised a short global communications campaign to ensure that Scram Kitty would become the most anticipated release on the Wii U Nintendo eStore for May. We kicked off with a launch date announcement press release, colourful asset blasts, developer interviews, followed by 100+ reviews with premier games sites, Nintendo focused outlets and popular blogs and Youtube Lets Play personalities. Plan of Attack are currently working on the launch of Scram Kitty DX for PlayStation 4 and Vita.