War Thunder (Gaijin Entertainment)

As the first Russian studio to create games for the PlayStation 4, Gaijin Entertainment needed a strong presence at Gamescom 2013 to present PS4 launch title War Thunder for the first time to international media.

Plan of Attack went to war with an aggressive PR strategy to pack the Gaijin Entertainment meeting schedule at the conference with over 120 media appointments over three days with press from throughout all of Europe. Results included over 60 previews praising War Thunder, trade interviews with the executive team and the icing on the cake – War Thunder won the coveted “Best Simulation Game” at the Official Gamescom Awards.