The campaign for Vermintide, a four-player cooperative melee game set in the Warhammer fantasy universe, began with a series of territory exclusive PC games print front cover and preview reveals, including features in PC Gamer (USA, UK and Sweden), Canard PC (France), Gamereactor (Nordic), PC Gameplay (Belgium), PC Powerplay (Australia) and PC Games (Germany).

Plan of Attack managed a regular rollout of video assets, developer interviews and feature stories to build buzz. After a series of behind closed door conference demos (E3, GDC, PAX, Gamescom, EGX and Twitchcon) where we booked meetings with 500+ journalists and video streamers, the closed beta kicked off with over 1000 press and video streamers going hands on with previews and streams to turn Vermintide into one of the most anticipated PC releases of 2015. In addition PC Gamer awarded Vermintide PAX ‘Game of the Show’ and EGX visitors voting it #2 Indie Game of the Show, becoming one of the most popular games on Steam.