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About us

Plan of Attack is a communications agency specialising in video games. Working with the right media at the right time, we help organisations - from global industry leaders to bedroom developers - tell their story and generate the most value from their projects.

With a network of covert operatives undercover across the United Kingdom, North America, Netherlands and Lithuania, we see ourselves as an extension of our clients’ team, working to perfect their message, identify their audience and secure coverage in all its forms.

We’ve worked and continue to work with a range of talented, industry leading developers, publishers, games development technology providers and charities including Versus Evil, YoYo Games, Sumo Digital, Obsidian Entertainment, Amazon Game Studios, Unity Technologies, MercurySteam, Housemarque, Fatshark, Stoic, Specialeffect, Stunlock Studios, Curve Digital and Gaijin Entertainment.

And over the course of our history, we’ve launched titles such including Pillars of Eternity 2, Banner Saga 1-3, Warhammer: Vermintide: End Times 1 - 2, Snake Pass, Guacamelee 1 -2, Severed, Thimbleweed Park, Battlerite, The Flame in the Flood, Human Fall Flat, Nex Machina, Q.U.B.E.2, Beholder and War Thunder.

We work collaboratively with our clients at all stages of the promotional timeline, from an initial launch, a major development milestone or at release and post-release, to ensure their project is part of the conversation with the intended audience. We do this for projects on all major platforms including PC, console, mobile and virtual reality.