Founded in 2013, Plan of Attack supports game developers through the self-publishing process. We design bespoke go-to-market strategies tailored to each game’s goals, scale, and budget, covering marketing, PR, creators and launch execution.

Self-publishing is rarely straightforward. Plans evolve, timelines shift, and many teams are navigating this process for the first time. We work flexibly and collaboratively, providing clear guidance, experienced insight, and senior-level support at every stage.

This hands-on, developer-first approach has led to long-term partnerships with studios around the world, built on trust, transparency, and results.

We maintain a diverse workforce in terms of age, background, ethnicity and gender. Our crossborder international team is spread across Europe and the US and 100 percent of the team are gamers. Having an international team has helped us forge friendly relationships with media, influencers, developers, and publishers from all around the globe and makes us easy to reach across all timezones, as well as mobile when it comes to events where our presence is required. We’re committed to maintaining gender equality and embracing ethnic diversity across our workforce.

At Plan of Attack, we aim to be the number one agency in our space. To find out more, please contact us!