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Campaigns archive

GUACAMELEE! 2

Guacamelee! 2 is the sequel to the smash-hit action platformer Guacamelee! In an eye-poppingly colourful Metroidvania-style adventure former hero Juan Aguacate is brought out of retirement to stop a powerful and ruthless luchador who has emerged as the ruler of a parallel timeline. Set in a unique world full of challenges, adventure and humor, Guacamelee! 2 expands upon the original game by introducing new levels, enemies, characters, and gameplay mechanics for the ultimate high-flying luchador experience. Developed and self-published by Drinkbox Studios, Plan of Attack has worked with the highly-acclaimed developer on each entry of its hugely popular series to date, alongside its hit PSP spinoff Severed. When it came to the campaign, Plan of Attack needed to match the ambition of Drinkbox’s sequel, crafting a stylish European communications strategy where the results would rival the breadth of Guacamelee! 2’s expanded Mexiverse.

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THE BANNER SAGA 3

Banner Saga 3 is the defining third and final chapter in the emotionally driven RPG series that began in 2014. This RPG, set in a bleak Viking world, has continued to enthrall its legion of fans with a mature story-driven adventure, beautifully crafted, hand-painted visuals, and challenging, strategic turn based combat. Developed by Texan indie developer Stoic and published by Versus Evil, Plan of Attack has worked on the Banner Saga franchise from the very beginning. Given the brand heritage of the series, the franchise is one which was already held in high esteem with games media, however, it was important for the final game to stand on its own merits. Plan of Attack built a communications campaign that increased the awareness and importance of the title.

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SMOKE AND SACRIFICE

Smoke and Sacrifice, published by Curve Digital and released for PC and Nintendo Switch on 31st May 2018, immediately got everyone at Plan of Attack excited. It’s a game that takes the core foundation of now classic survival gameplay (a favourite amongst the team) and serves it up with an intriguing, timely and compelling narrative centered around Sachi’s experience of motherhood. And this is without even mentioning the game’s gorgeous hand-animated art style (honestly, look at the screens) or the industry chops of its two-man developer team, Tancred Dyke-Wells and Neil Millstone, known collectively as Solar Sail Games. That it all takes place within a vast open-world and features satisfying RPG mechanics was the icing on the cake.

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DEATH ROAD TO CANADA

Founded in 2017, newcomer Ukiyo Publishing, sought an experienced team to handle the console release of the PC, iOS and Android hit, Death Road To Canada. Working closely with both Ukiyo and developer, Rocketcat Games, Plan of Attack devised an in depth proposal to engage a broad cross-section of traditional media and streamers to ensure everyone was on board for the randomly generated road-trip to Ontario. At the end of January 2018, Plan of Attack announced that Death Road To Canada would be coming to PlayStation 4, Nintendo Switch and Xbox One, generating over 120 news stories from multiformat and format-focused media. Interviews followed with leading platforms such as PlayStation Universe, GameReactor and Nintendo Life.

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Pillars of Eternity II: Deadfire

Obsidian Entertainment, the developers behind Fallout: New Vegas, South Park: The Stick of Truth, and multiple award winning role-playing games, announced the crowdfunded Pillars of Eternity II: Deadfire in 2017. Plan of Attack was assigned the task of spearheading communications with global media by the game’s publisher, Versus Evil. Plan of Attack coordinated the Pillars of Eternity II: Deadfire communications campaign with the goal of maximizing awareness of the game with video games media and streamers on YouTube and Twitch. We composed and distributed press releases and media alerts, which included updates on the game’s development status, new features, beta initiatives, and post-launch DLC content.

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Warhammer: Vermintide 2

The campaign for Vermintide 2, the sequel to the original four-player cooperative melee game Warhammer Vermintide: End Times, began with an announcement in September 2017, followed by a live reveal stream and pre-order announcement to worldwide press on October 18th, helmed by CEO Martin Wahlund and Game Designer Victor Magnuson. This was followed by a series of territory-exclusive specialist gaming press interviews with Wahlund and Executive Producer Mats Andersson, with the aim to provide insightful editorial about the game's design and how Fatshark positioned the sequel to Warhammer fans. These deep dive interviews appeared across a broad range of outlets, including Gamestar Germany, Gamesindustry.biz, PCGamesN, CDAction, Gamestar Hungary, Gamewatcher, Everye.it, and DSO Gaming.

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Q.U.B.E. 2

Plan of Attack’s first campaign for Toxic Games was to manage the communications and launch of Q.U.B.E. 2 on PlayStation 4, Xbox One and PC. The campaign lasted from July 2017 through April 2018, covering the time from Q.U.B.E. 2’s platform announcement through the month after its launch, continuing to secure post launch coverage such as interviews at GDC and PAX East.

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Battlerite

Plan of Attack was contracted to set up and execute the PC launch and post-launch global communications campaign for Stunlock Studios’ team arena brawler title Battlerite. From September through to the end of 2017 the campaign focused on European and North American video game outlets and influencers, however a number of outlets in South America, Russia and Southeast Asia also covered the game. Beginning with the PC launch date announcement and continuing through December 22nd we conducted a steady stream of outreach to secure reviews, influencer videos and interviews with top video game media.

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Human Fall Flat

Our campaign for Curve Digital was to manage the communications for the Switch version of indie smash hit Human Fall Flat. The campaign comprised of two press releases (to announce the franchise was coming to Switch, as well as an out now announcement), a review and streamer campaign. In addition we released three media blasts - to announce Joy-con support, and the release of multiplayer and the Christmas lobby and skins for the PC version.

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The Flame in the Flood

Plan of Attack’s first project for Curve Digital was managing communications for the Switch version of The Flame In The Flood. Over the course of October and November, the campaign focused on Europe and North America and included an announcement of the Switch port, review campaign, interviews with original designer Forrest Dowling and streamer outreach. We also ran two AMA’s on the most popular Nintendo Switch SubReddit channels (r/nintendo and r/nintendoswitch) on launch week with members of the Molasses Flood Development team.

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