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Campaigns archive

VISAGE

In late 2020 Plan of Attack was tasked by indie studio Sad Square Studio to increase coverage for its terrifying new horror game, Visage - and to initiate a strategy that could increase the number of published console reviews, since they had no in-hous

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HELHEIM HASSLE

Helheim Hassle is the second release from indie studio Perfectly Paranormal and is set in the same universe as its debut release - Manual Samuel. It’s a comedic yet macabre narrative adventure game about friendship and the creative us

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POST-VOID

Post Void was a small game by a small studio made up entirely of two people at YCJY Games. We knew it was something special when the devs described it as “a sort of mix of Devil Daggers and Downwell with heavy influence from

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LOST EMBER

Our Lost Ember campaign kicked off ahead of E3 2019 where Lost Ember would be showcased at the MIX event, in an Epic Games promo interview, and as a playable demo on GameSpot’s E3 livestream.

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Super Crush KO

Our Super Crush KO campaign began with PAX East 2019 bookings and continued through to launch in January 2020. Between PAX East, E3, and PAX West, we secured appointments with top tier outlets such as GameSpot, USGamer, Polygon, Paste, Bleeding Cool, a

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Everspace

Plan of Attack helped with the European promotion of EVERSPACE's Encounters DLC, as well as the PS4 and Switch ports, EVERSPACE: Stellar Edition, which launched in May and December 2018, respectively. From May through December 2018, we secured over 360

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Guacamelee! 2

Plan of Attack handled the release date announcement and launch of Guacamelee! 2. Working with Drinkbox closely on these PR beats, we also tackled streamer and reviewer outreach as well as a PlayStation Blog post the day before launch. Ultimately, we s

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Banner Saga Logo with multiple characters

THE BANNER SAGA 3

Having been instrumental in the PR campaigns for Banner Saga and Banner Saga 2,our Banner Saga 3 promotional campaign began with a Kickstarter that surpassed its goal in seven days. We then set up a London "first look" press event, announced the first

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Pillars of Eternity II: Deadfire

Plan of Attack coordinated the Pillars of Eternity II: Deadfire communications campaign by composing and distributing press releases and media alerts about the game’s development status, new features, beta initiatives, and post-launch DLC content. Alon

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Warhammer: Vermintide 2

The Warhammer Vermintide: End Times campaign kicked off in autumn 2017 with a teaser announcement followed shortly after by a full livestream reveal. We secured several interviews with the developer, set up media appointments at TwitchCon and Paris Gam

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