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Campaigns archive

LOST EMBER

Our Lost Ember campaign kicked off ahead of E3 2019 where Lost Ember would be showcased at the MIX event, in an Epic Games promo interview, and as a playable demo on GameSpot’s E3 livestream. Due to time constraints, developer Mooneye Studios could not attend E3, so we had a...

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Super Crush KO

Our Super Crush KO campaign began with PAX East 2019 bookings and continued through to launch in January 2020. Between PAX East, E3, and PAX West, we secured appointments with top tier outlets such as GameSpot, USGamer, Polygon, Paste, Bleeding Cool, and more. Our launch campaign landed with over 12...

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Everspace

Plan of Attack helped with the European promotion of EVERSPACE's Encounters DLC, as well as the PS4 and Switch ports, EVERSPACE: Stellar Edition, which launched in May and December 2018, respectively. From May through December 2018, we secured over 360 news stories and 200 reviews across the EVERSPACE brand, with...

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Guacamelee! 2

Plan of Attack handled the release date announcement and launch of Guacamelee! 2. Working with Drinkbox closely on these PR beats, we also tackled streamer and reviewer outreach as well as a PlayStation Blog post the day before launch. Ultimately, we secured 360 news stories and 245 reviews for Guacamelee...

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Banner Saga Logo with multiple characters

THE BANNER SAGA 3

Having been instrumental in the PR campaigns for Banner Saga and Banner Saga 2,our Banner Saga 3 promotional campaign began with a Kickstarter that surpassed its goal in seven days. We then set up a London "first look" press event, announced the first official teaser trailer and a series of...

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Pillars of Eternity II: Deadfire

Plan of Attack coordinated the Pillars of Eternity II: Deadfire communications campaign by composing and distributing press releases and media alerts about the game’s development status, new features, beta initiatives, and post-launch DLC content. Along the way we set up a four day media tour, an exclusive cover story with...

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Warhammer: Vermintide 2

The Warhammer Vermintide: End Times campaign kicked off in autumn 2017 with a teaser announcement followed shortly after by a full livestream reveal. We secured several interviews with the developer, set up media appointments at TwitchCon and Paris Games Week, announced the console version, and distributed over 200 closed beta...

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mythical beast hammer

Battlerite

Our Battlerite campaign last from the game's PC release date announcement to promoting its post launch DLC. Through a steady stream of news, including the launch of two new heroes, new modes and special in-game events, we secured 862 pieces of coverage across 21 countries. Through our review campaign, giveaways...

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man rope building roof chain

Human Fall Flat

Our Human Fall Flat campaign was focused around the game's launch on Switch, its multiplayer update, and the PC version's addition of a Christmas lobby and skins. Through our outreach we managed to secure 73 reviews of the Switch release, 164 news stories, and countless streams, resulting in PC sales...

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Map Flame Compass

The Flame in the Flood

Our two month campaign for the Switch version of The Flame In The Flood included an announcement of the Switch port, a review campaign, interviews with original designer Forrest Dowling, streamer outreach, and two Reddit AMA's. Along the way we secured 363 news stories, and 109 reviews across top tier...

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