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Plan of Attack has been a fantastic partner to help delivering Unity’s message of democratizing games development. With a knowledgeable team, who understand the European games development and tech media landscape like the back of their hand, a down to earth approach, the team has constantly delivered amazing media coverage and helped build Unity’s brand in Europe

David Helgason, Co-Founder, Unity Technologies

We partnered with Plan of Attack to handle the European and North American launch of Warhammer: End Time: Vermintide. The team secured multiple international front covers, ensuring we met with the most important media at successive conferences in Europe and North America. Together they worked hand-in-hand with us to make Vermintide one of the breakout hits of 2015. We were very pleased with the results and are now working with them again for the launch of Vermintide 2.

Martin Wahlund, CEO, Fatshark

We partnered with Plan of Attack for the launch of Sumo Digital’s first self-published game - Snake Pass. From the get go we were blown away by the level of coverage from international media and streamers. Plan of Attack attended GDC, PAX East and EGX Rezzed booking full schedules with press and streamers. We even made another trip back to San Francisco for an exclusive video with IGN and a podcast guest slot with Kinda Funny. We had a huge amount of coverage and Snake Pass has become a great success for Sumo Digital. I wholeheartedly recommend them to anyone looking for a great PR team with a personal touch.

Ian Richardson, Business Development Director, Sumo Digital

Working with a quality PR team is 100% essential for Versus Evil. Part of our main commitment to our development partners is to give them PR services similar to any of the major publishing houses. With that comes the need for reach (proven contacts and relationships), expertise (to assist in strategy and timing) and creativity (thinking out of the box to create press, not wait for it). Plan of Attack proved their ability to deliver out of the gate and we look forward to working with them on future titles.

Steve Escalante, General Manager, Versus Evil

Since 2017, we work regularly with the Plan of Attack team, who help spread the word to media about the work that SpecialEffect does in putting the fun and inclusion back into the lives of people with physical disabilities by helping them to play video games. With an expansive contact list and an ability to outreach the media that matters, we look forward to our continued relationship with Plan of Attack.

Nick Street, Fundraiser, Specialeffect

Plan of Attack are a solid bunch. We’ve found that the European gaming media is a much more diverse group than over in North America, and that Plan of Attack has helped us reach out to tell our story. In the end they’ve allowed us to spend more time making games, and less time stressing about if how we were going to let the world know.

Graham Smith, Co-Founder, Drinkbox Studios​

When we were looking for an agency to handle the European and Australian release of Marvel Heroes, one name came immediately to mind – Plan of Attack. The team has a great knowledge of the online F2P market and an expansive network of media contacts who can help drive and build a dedicated online community and fanbase for your release.

David Brevik, Designer of Diablo 1 & 2, Marvel Heroes and Founder of Greybeard Games

If you’re publishing or developing games, you need international PR. And if you need international PR, you need Plan of Attack. Plenty of reasons why, naturally: decades of experience, immediate placement, key contacts the world over, game savvy reps, awesomely likable people, fair rates. But, the main reason I stick with is results. You have a Plan of Attack, you get them.

Ivan Sulic, Director of Marketing & Corporate Communications, Perfect World

"Plan of Attack did an amazing job organising our tour around the UK and bringing press to us in London. They even gracefully dealt with delays caused by UK train system."

Ron Gilbert, Founder, Terrible Toybox