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Creative Commander/Co-Founder

Chris Clarke

As Co-Founder of Plan of Attack, Chris has been waxing lyrical about video games for the last 20 years. Kicking off his career at Psygnosis in 1998, he quickly moved to operating communications for a range of developers, publishers and communications agencies in Europe and North America including NovaLogic, Atari, Electronic Arts, Namco Bandai and Telltale Games among dozens of others. With a penchant for obscure funk disco and house vinyl jams, the odd marathon and becoming the ultimate Plan of Attack multiplayer champion of Puyo Puyo Tetris, Chris’ plan of attack for his clients is very hands-on in all aspects of communication planning, strategy and execution.

Location London, United Kingdom
Favorite Games Rez Infinite, Katamari Damacy, Abzu, Speedball 2, Mario Odyssey, God of War, Max Payne, Lumines, XIII, No One Lives Forever, Puyo Puyo Tetris
Strategic Commander/Co-Founder

Audra McIver

Co-Founder of Plan of Attack, Audra has nearly 15 years of video game PR under her belt, covering turf from San Francisco to New York and Madrid to Amsterdam. With an extreme passion for travel, you are more likely to find Audra at a video game conference somewhere in the world than at home in Amsterdam, but she does enjoy living the expat life in the Netherlands. Audra’s focus hovers around client relations, corporate strategy / messaging and business development.

Location Amsterdam, The Netherlands
Favorite Games Baldur's Gate Dark Alliance 2, Mario Kart, Monument Valley, Legend of Zelda, Nex Machina
Lieutenant Commander/Account Director

Aidan Minter

Former brand manager at Atari and Midway, Aidan has worked in video games for over 25 years on titles including the Driver series, Mortal Kombat and Unreal Tournament. When he’s not binge watching Netflix TV shows or spending time with his family, Aidan fills up any spare time he has with Airsoft and shooting. Aidan has been with Plan of Attack helping indies build PR strategies since 2014.

Location Sunny Essex, United Kingdom
Favorite Games Battlefield 1, Super Star Wars SNES,Last of Us, Red Dead Redemption
Lieutenant Commander/Account Director

Derick Thomas

A PR gaming professional who has spent the last 10 years working on various PC, console, mobile, and tech projects. Before coming to Plan of Attack, Derick worked on the front lines for Cryptic Studios and Perfect World Entertainment. While there, he worked on and maintained numerous games under his belt such as the hit titles Star Trek Online and Neverwinter. Over the years, Derick has honed his craft by bringing an in-depth knowledge of the PR industry and a diverse skill set that delivers extensive coverage and top-tier results.

Location San Francisco and all over the US
Favorite Games Mass Effect 2, Uncharted 2: Among Thieves, Star Wars: Knights of the Old Republic, Tom Clancy's Splinter Cell: Chaos Theory, Battlefield: Bad Company 2
First Lieutenant/Account Manager

Jeffrey Matulef

Jeffrey joined Plan of Attack in 2018 after serving for more than five years as Eurogamer's US News Editor. In that time he learned firsthand what it's like to be on the receiving end of a PR campaign, and developed a keen sense of what the media will and won't pick up. He specialized in discovering fantastic indie games - like Gone Home, Gang Beasts, Superhot, and the original Slender - before they were known quantities. His love of games and understanding of the industry has made him very enthusiastic about ensuring developers' passion projects find the audience they deserve.

Location Portland, Oregon, United States
Favorite Games Spelunky, The Legend of Zelda: Breath of the Wild, Nuclear Throne, The Last Guardian, What Remains of Edith Finch, Wolfenstein 2: The New Colossus
First Lieutenant/Senior Account Manager

Vaiva Vitkute

Since joining Plan of Attack in 2013, Vaiva has been successfully tackling global PR communications for both AAA and indie titles of all kinds. Juggling two professions at once, Vaiva spends her days as a PR publicist and her evenings as a professional dancer. She is based in Lithuania or Jamaica, or China... or who knows, as her travel addiction takes her all over the world.

Location Half a year in Vilnius, Lithuania, the other half - somewhere in the world
Favorite Games Heroes of Might and Magic, Civilization, Might and Magic, The Room, Machinarium
First Lieutenant/Senior Account Manager

Tom Davis

Tom has been fighting on the frontline of games PR since 2014. Having risen through the ranks at Plan of Attack, Tom now manages PR for a variety of clients, focused on the console and PC market. He prides himself on a hands-on approach to PR, making sure he’s available for any of his clients’ needs, whether it’s taking care of communications, strategising attack plans or boots on the ground showing off games to press and consumers alike. Tom is Plan of Attack’s resident Nintendo fanboy, ready to dismantle any opponent on the racetrack in Mario Kart. Seriously, ANY opponent. Tom also moonlights as Chris’ dog walker when he’s away from Mother Base.

Location London, United Kingdom
Favorite Games The Legend of Zelda series, Resident Evil 4, Dark Souls, Bloodborne, Final Fantasy IX, Snake Pass, the Uncharted series, Metroid Prime Trilogy and the Super Mario series


Kate Pietrelli brings 15 years of experience and a diverse background in public relations, corporate communications, content development, marketing strategy and sales development. She has led consulting and in-house roles across a wide range of verticals including adtech, gaming, VR, eSports, blockchain and cryptocurrency. Recent clients have included Adjust, Applifier (acquired by Unity Technologies), gumi Inc., Roadhouse Interactive, Colopl, The Rogue Initiative, Amazon Lumberyard, Cocos2d,, Visbit and CashBet. Previously, Kate led marketing initiatives for World Golf Tour, and (acquired by Viacom/MTV Networks), including programs for acquisition and retention, email marketing and media relations. While at the interactive agency TriplePoint, Kate advised clients such as LEGO, Gaia Online, Social Gold (acquired by Google) on public relations strategy.

Location San Francisco, USA
Favorite Games Favourite Games: SEGA Heroes, Phantom of the Kill, Puzzle & Dragons, Hearthstone
Private/Account Executive

Vincent Abel

Vincent brings 5 years of experience working in publishing to join Plan of Attack as the latest new recruit. Having climbed the ranks in publishing by building strong relationships with production teams, he will now be building PR strategies for Plan of Attack. Known for being the go to guy for getting things done and always calm under pressure, Vincent is a strong asset to the PoA team. In his spare time he has a penchant for strategy games, RPGs and the Halo series in addition to a deep love and knowledge of pop culture, food and screenprinting.

Location Glasgow, United Kingdom
Favorite Games Final Fantasy XII, Kingdoms Under Fire, Pokémon Soul Silver, the Halo Series, Star Wars Rogue Squadron II: Rogue Leader
Private/Account Executive

Laura Pauzolyte

It took Laura 9 months of working at a railway company to realize that she doesn’t share a passion for trains with Sheldon. This revelation opened up a path to something way more exciting - video games PR. Laura joined Plan of Attack in 2014 and has been devising PR attack plans for a variety of clients ever since. Known for her ‘no drama’ attitude at work and life, Laura is surprisingly good when it comes to the stage and uses her skills to educate children through theatrical experience in an annual summer camp.

Location Vilnius, Lithuania
Favorite Games Portal, Civilization, Heroes, The Room, Don’t Starve, Monument Valley
Private/Account Executive

Dovile Daugirdaite

Dovile ditched her career in television broadcasting to learn the ropes of video game PR in 2015. Since joining Plan of Attack she's been giving account support for our clients with coverage tracking, email outreach and pruning our beloved database. Counter Strike aficionado since the early years, Dovile still enjoys blowing people’s brain out... She says it calms her down.

Location Vilnius, Lithuania
Favorite Games Counter-Strike, Need for Speed, CSR Racing
Cadet/Account Coordinator

Vytautas Vaidziulis

In previous years, Vytautas would have sacrificed everything for one more Counter Strike match, an addiction has led him to a full-time Computer Science degree at King’s College London. Part-time “attacker” at Plan Of Attack and “theatre maniac” at a children's summer camp, Vytautas provides PR support and distribution, deals with outreach, follow-ups and wrap-up reports, as well as keeping editorial coverage reports up-to-date.

Location London, United Kingdom
Favorite Games COD WWII, Until Dawn, Raiders Of The Broken Planet, Kitten Squad