Co-Founder of Plan of Attack, Audra has 20+ years of video game
PR under her belt, covering turf from San Francisco to New York and
Madrid to Amsterdam. With an extreme passion for travel, you are more
likely to find Audra at a video game conference somewhere in the world
than at home in Amsterdam, but she does enjoy living the expat life in
the Netherlands. Audra’s focus hovers around client relations, corporate
strategy / messaging and business development.
Chris is Co-Founder of Plan of Attack, with 25+ years experience running communication campaigns for AAA publishers and indie studios, launching games on every platform since the original PlayStation. Outside of games, he’s an ardent supporter of the mighty seagulls (Brighton & Hove Albion), a record collector of all things cosmic and is partial to collecting vintage star wars toys.
Vincent brings 5 years of experience working in publishing to join Plan of Attack where he's been building PR strategies since 2019. Vincent now manages PR for a variety of clients having climbed the ranks by being the go to guy for getting things done, paying close attention to detail and always being calm under pressure. In his spare time he has a penchant for strategy games, RPGs and the Halo series in addition to a deep love and knowledge of pop culture, food and screenprinting.
It took Laura 9 months of working at a railway company to realize
that she doesn’t share a passion for trains with Sheldon. This
revelation opened up a path to something way more exciting - video games
PR. Laura joined Plan of Attack in 2014 and has been devising PR attack
plans for a variety of clients ever since. Known for her ‘no drama’
attitude at work and life, Laura is surprisingly good when it comes to
the stage and uses her skills to educate children through theatrical
experience in an annual summer camp.
Jeffrey joined Plan of Attack in 2018 after serving for more than five years as Eurogamer's US News Editor. In that time they learned firsthand what it's like to be on the receiving end of a PR campaign, and developed a keen sense of what the media will and won't pick up. They specialized in discovering fantastic indie games - like Gone Home, Gang Beasts, and Superhot - before they were known quantities. Their love of games and understanding of the industry has made them very enthusiastic about ensuring developers' passion projects find the audience they're looking for.
With a background as a games journalist writing for a host of renowned publications, including The Guardian, Edge, Kotaku, and Retro Gamer, Paul brings with a him a vast knowledge of the games industry and media landscape, as well as a skill for telling stories that zero in on what makes a game worth paying attention to. As a journalist, he always had a penchant for championing indie games and he’s continued to do that in the world of PR. When he’s not playing games, Paul can be found training BJJ or in a bouldering gym.
A self-proclaimed 'casually competitive' gamer, Ollie made his PR debut with Plan of Attack in 2020. Equipped with a fiery enthusiasm and pragmatic approach to new challenges, Ollie is dedicated to building fruitful, dynamic relationships with his clients. When he isn't talking PR strategy, Ollie can be found gigging across the country, impressing Chris with his extremely danceable afro-funk and hip hop compositions.
After working for seven years as a games journalist, covering all aspects of the industry, Mateja decided it was time for new challenges. Sharing her love for indie games, in particular, became increasingly difficult, so she wanted to “join the dark side”, and get word out on as many lovely new experiences as possible. She plays a lot in her spare time and loves discovering games to add the ever-growing list of favourites, be they big or small. Apart from that, she has a love for cooking and taking photographs of flowers and nature.
As the newest recruit to Plan of Attack, Kyle recently completed his education in graphic design, digital entertainment and game design. Kyle’s passion for everything video games, along with experience in Twitch streaming, and his eagerness to learn video game marketing inside and out makes him a great set of boots to have on the ground for any PR campaign.
Reanne is a recent graduate of Journalism with PR at the University of Salford. She has always had an aspiration to work in the games industry, sharing a passion for imaginative storytelling and creative writing. As an avid gamer, Reanne loves discovering up-and-coming titles and then convincing everyone around her to play them. When she isn’t playing video games, Reanne can be found at music festivals and theme parks or looking after animals and tending to her multitudes of houseplants.
Having spent his life avidly doodling and playing games, and with over a decade working in the creative and nightlife industries, Alec has only recently made the leap into games PR. Originally from London but now exploring alternative weather arrangements, Alec is keen to bring his love and enthusiasm for all aspects of the gaming world to support new and upcoming games. In his free time you can usually find him working on home-grown creative projects or attempting to make music.
After working as a games journalist for several years, Matt brings
his writing skills and games knowledge to PR, along with a love of indie
games and valuable contacts in the industry. On the rare occasion that
he isn't playing games in his spare time from his home on the south
coast of England, he's either listening to rock music, thinking about
Star Wars, or buying yet another Funko Pop that he won't have space for.
Matt now looks to put his knowledge and passion for video games into a
role where he can help developers and publishers find an audience for
their titles.
Lilly has over four years of experience doing social media for video games, and has been online since the days of Prodigy. She has over four years of social media experience in the games industry, and is passionate about connecting games with their fans. She can be found listening to loud music somewhere, hours into a roguelike, or adding strange indie games to her steam library.
Kate Pietrelli brings 15 years of experience and a diverse background
in public relations, corporate communications, content development,
marketing strategy and sales development. She has led consulting and
in-house roles across a wide range of verticals including adtech,
gaming, VR, eSports, blockchain and cryptocurrency. Recent clients have
included Adjust, Applifier (acquired by Unity Technologies), gumi Inc.,
Roadhouse Interactive, Colopl, The Rogue Initiative, Amazon Lumberyard,
Cocos2d, SLIVER.tv, Visbit and CashBet. Previously, Kate led marketing
initiatives for World Golf Tour, hi5.com and
Shockwave.com (acquired by Viacom/MTV Networks), including programs for
acquisition and retention, email marketing and media relations. While
at the interactive agency TriplePoint, Kate advised clients such as
LEGO, Gaia Online, Social Gold (acquired by Google) on public relations
strategy.
