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Team

Co-Founder

Audra McIver

Location

Amsterdam, The Netherlands

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Co-Founder

Audra McIver

Location

Amsterdam, The Netherlands

Co-Founder of Plan of Attack, Audra has 20+ years of video game PR under her belt, covering turf from San Francisco to New York and Madrid to Amsterdam. With an extreme passion for travel, you are more likely to find Audra at a video game conference somewhere in the world than at home in Amsterdam, but she does enjoy living the expat life in the Netherlands. Audra’s focus hovers around client relations, corporate strategy / messaging and business development.

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Co-Founder

Chris Clarke

Location

Brighton, United Kingdom

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Co-Founder

Chris Clarke

Location

Brighton, United Kingdom

Chris is Co-Founder of Plan of Attack, with 25+ years experience running communication campaigns for AAA publishers and indie studios, launching games on every platform since the original PlayStation. Outside of games, he’s an ardent supporter of the mighty seagulls (Brighton & Hove Albion), a record collector of all things cosmic and is partial to collecting vintage star wars toys.

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SENIOR ACCOUNT MANAGER

Vincent Abel

Location

London, United Kingdom

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SENIOR ACCOUNT MANAGER

Vincent Abel

Location

London, United Kingdom

Vincent brings 5 years of experience working in publishing to join Plan of Attack where he's been building PR strategies since 2019. Vincent now manages PR for a variety of clients having climbed the ranks by being the go to guy for getting things done, paying close attention to detail and always being calm under pressure. In his spare time he has a penchant for strategy games, RPGs and the Halo series in addition to a deep love and knowledge of pop culture, food and screenprinting.

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SENIOR ACCOUNT MANAGER

Laura Pauzolyte

Location

Vilnius, Lithuania

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SENIOR ACCOUNT MANAGER

Laura Pauzolyte

Location

Vilnius, Lithuania

It took Laura 9 months of working at a railway company to realize that she doesn’t share a passion for trains with Sheldon. This revelation opened up a path to something way more exciting - video games PR. Laura joined Plan of Attack in 2014 and has been devising PR attack plans for a variety of clients ever since. Known for her ‘no drama’ attitude at work and life, Laura is surprisingly good when it comes to the stage and uses her skills to educate children through theatrical experience in an annual summer camp.

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Senior Account Manager

Jeffrey Matulef

Location

Portland, Oregon, United States

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Senior Account Manager

Jeffrey Matulef

Location

Portland, Oregon, United States

Jeffrey joined Plan of Attack in 2018 after serving for more than five years as Eurogamer's US News Editor. In that time they learned firsthand what it's like to be on the receiving end of a PR campaign, and developed a keen sense of what the media will and won't pick up. They specialized in discovering fantastic indie games - like Gone Home, Gang Beasts, and Superhot - before they were known quantities. Their love of games and understanding of the industry has made them very enthusiastic about ensuring developers' passion projects find the audience they're looking for.

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Account Manager

Paul Walker-Emig

Location

Mannheim, Germany

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Account Manager

Paul Walker-Emig

Location

Mannheim, Germany

With a background as a games journalist writing for a host of renowned publications, including The Guardian, Edge, Kotaku, and Retro Gamer, Paul brings with a him a vast knowledge of the games industry and media landscape, as well as a skill for telling stories that zero in on what makes a game worth paying attention to. As a journalist, he always had a penchant for championing indie games and he’s continued to do that in the world of PR. When he’s not playing games, Paul can be found training BJJ or in a bouldering gym.

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Senior Account Executive

Ollie Mcloughlin

Location

Milton Keynes, United Kingdom

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Senior Account Executive

Ollie Mcloughlin

Location

Milton Keynes, United Kingdom

A self-proclaimed 'casually competitive' gamer, Ollie made his PR debut with Plan of Attack in 2020. Equipped with a fiery enthusiasm and pragmatic approach to new challenges, Ollie is dedicated to building fruitful, dynamic relationships with his clients. When he isn't talking PR strategy, Ollie can be found gigging across the country, impressing Chris with his extremely danceable afro-funk and hip hop compositions.

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Senior Account Executive

Mateja Sop

Location

Zadar, Croatia

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Senior Account Executive

Mateja Sop

Location

Zadar, Croatia

After working for seven years as a games journalist, covering all aspects of the industry, Mateja decided it was time for new challenges. Sharing her love for indie games, in particular, became increasingly difficult, so she wanted to “join the dark side”, and get word out on as many lovely new experiences as possible. She plays a lot in her spare time and loves discovering games to add the ever-growing list of favourites, be they big or small. Apart from that, she has a love for cooking and taking photographs of flowers and nature.

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Media + Influencer Account Coordinator

MATT SHORE

Location

Brighton, United Kingdom

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Media + Influencer Account Coordinator

MATT SHORE

Location

Brighton, United Kingdom

After working as a games journalist for several years, Matt brings his writing skills and games knowledge to PR, along with a love of indie games and valuable contacts in the industry. On the rare occasion that he isn't playing games in his spare time from his home on the south coast of England, he's either listening to rock music, thinking about Star Wars, or buying yet another Funko Pop that he won't have space for. Matt now looks to put his knowledge and passion for video games into a role where he can help developers and publishers find an audience for their titles.

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Social Media Manager

Lilly Cooper

Location

Portland, Oregon, United States

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Social Media Manager

Lilly Cooper

Location

Portland, Oregon, United States

Lilly has over four years of experience doing social media for video games, and has been online since the days of Prodigy. She has over four years of social media experience in the games industry, and is passionate about connecting games with their fans. She can be found listening to loud music somewhere, hours into a roguelike, or adding strange indie games to her steam library.

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FREELANCE ACCOUNT MANAGER

KATE PIETRELLI

Location

San Francisco, USA

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FREELANCE ACCOUNT MANAGER

KATE PIETRELLI

Location

San Francisco, USA

Kate Pietrelli brings 15 years of experience and a diverse background in public relations, corporate communications, content development, marketing strategy and sales development. She has led consulting and in-house roles across a wide range of verticals including adtech, gaming, VR, eSports, blockchain and cryptocurrency. Recent clients have included Adjust, Applifier (acquired by Unity Technologies), gumi Inc., Roadhouse Interactive, Colopl, The Rogue Initiative, Amazon Lumberyard, Cocos2d, SLIVER.tv, Visbit and CashBet. Previously, Kate led marketing initiatives for World Golf Tour, hi5.com and Shockwave.com (acquired by Viacom/MTV Networks), including programs for acquisition and retention, email marketing and media relations. While at the interactive agency TriplePoint, Kate advised clients such as LEGO, Gaia Online, Social Gold (acquired by Google) on public relations strategy.

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