Co-Founder of Plan of Attack, Audra has 20+ years of video game
PR under her belt, covering turf from San Francisco to New York and
Madrid to Amsterdam. With an extreme passion for travel, you are more
likely to find Audra at a video game conference somewhere in the world
than at home in Amsterdam, but she does enjoy living the expat life in
the Netherlands. Audra’s focus hovers around client relations, corporate
strategy / messaging and business development.
Chris is Co-Founder of Plan of Attack, with 25+ years experience running communication campaigns for AAA publishers and indie studios, launching games on every platform since the original PlayStation. Outside of games, he’s an ardent supporter of the mighty seagulls (Brighton & Hove Albion), a record collector of all things cosmic and is partial to collecting vintage star wars toys.
Vincent brings 5 years of experience working in publishing to join Plan of Attack where he's been building PR strategies since 2019. Vincent now manages PR for a variety of clients having climbed the ranks by being the go to guy for getting things done, paying close attention to detail and always being calm under pressure. In his spare time he has a penchant for strategy games, RPGs and the Halo series in addition to a deep love and knowledge of pop culture, food and screenprinting.
With over a decade of experience in the gaming industry, Laura combines sharp strategic thinking with a steady, no-drama approach to every campaign. She crafts bold, results-driven PR strategies designed to help games stand out in an increasingly competitive space. Whether she’s building strong relationships with media and influencers, organizing digital press conferences and game showcases, or supporting major industry events, Laura works to create the best possible conditions for success. Fueled by a genuine love for the industry, she brings dedication, clarity, and consistency—no matter the scale of the project.
Jeffrey joined Plan of Attack in 2018 after serving for more than five years as Eurogamer's US News Editor. In that time they learned firsthand what it's like to be on the receiving end of a PR campaign, and developed a keen sense of what the media will and won't pick up. They specialized in discovering fantastic indie games - like Gone Home, Gang Beasts, and Superhot - before they were known quantities. Their love of games and understanding of the industry has made them very enthusiastic about ensuring developers' passion projects find the audience they're looking for.
With a background as a games journalist writing for a host of renowned publications, including The Guardian, Edge, Kotaku, and Retro Gamer, Paul brings with a him a vast knowledge of the games industry and media landscape, as well as a skill for telling stories that zero in on what makes a game worth paying attention to. As a journalist, he always had a penchant for championing indie games and he’s continued to do that in the world of PR. When he’s not playing games, Paul can be found training BJJ or in a bouldering gym.
After working for seven years as a games journalist, covering all aspects of the industry, Mateja decided it was time for new challenges. Sharing her love for indie games, in particular, became increasingly difficult, so she wanted to “join the dark side”, and get word out on as many lovely new experiences as possible. She plays a lot in her spare time and loves discovering games to add the ever-growing list of favourites, be they big or small. Apart from that, she has a love for cooking and taking photographs of flowers and nature.
A self-proclaimed 'casually competitive' gamer, Ollie made his PR debut with Plan of Attack in 2020. Equipped with a fiery enthusiasm and pragmatic approach to new challenges, Ollie is dedicated to building fruitful, dynamic relationships with his clients. When he isn't talking PR strategy, Ollie can be found gigging across the country, impressing Chris with his extremely danceable afro-funk and hip hop compositions.
Having spent his life avidly doodling and playing games, and with over a decade working in the creative and nightlife industries, Alec has only recently made the leap into games PR. Originally from London but now exploring alternative weather arrangements, Alec is keen to bring his love and enthusiasm for all aspects of the gaming world to support new and upcoming games. In his free time you can usually find him working on home-grown creative projects or attempting to make music.
After years working in PR and community management across different markets, Sergey has coordinated campaigns and events for gaming brands and built engaged player communities before joining Plan of Attack. He loves playing games across all genres - from indie hidden gems to AAA blockbusters - with a special fondness for horror titles that get under your skin. Music is a constant in his life - always in his headphones while he works or walks - and he's never short of opinions on the latest albums or gaming trends.
Lilly has over four years of experience doing social media for video games, and has been online since the days of Prodigy. She has over four years of social media experience in the games industry, and is passionate about connecting games with their fans. She can be found listening to loud music somewhere, hours into a roguelike, or adding strange indie games to her steam library.
Kate Pietrelli brings 15 years of experience and a diverse background
in public relations, corporate communications, content development,
marketing strategy and sales development. She has led consulting and
in-house roles across a wide range of verticals including adtech,
gaming, VR, eSports, blockchain and cryptocurrency. Recent clients have
included Adjust, Applifier (acquired by Unity Technologies), gumi Inc.,
Roadhouse Interactive, Colopl, The Rogue Initiative, Amazon Lumberyard,
Cocos2d, SLIVER.tv, Visbit and CashBet. Previously, Kate led marketing
initiatives for World Golf Tour, hi5.com and
Shockwave.com (acquired by Viacom/MTV Networks), including programs for
acquisition and retention, email marketing and media relations. While
at the interactive agency TriplePoint, Kate advised clients such as
LEGO, Gaia Online, Social Gold (acquired by Google) on public relations
strategy.
Raúl Nieto García is a marketing professional with over 15 years of experience across PC, console, and mobile games, spanning product marketing, brand positioning, social media, creative services, user acquisition, and player lifecycle strategy. His work includes franchises such as Final Fantasy, Dragon Quest, and Persona, alongside titles like Ghostrunner, Disney Speedstorm, Lost in Random: The Eternal Die, and Planet of Lana 2. He has delivered global campaigns and LiveOps initiatives across premium and freemium models, working closely with platform holders, production, data, QA, release management, and consumer events to align marketing execution with platform and player expectations.
Ray Willmott is a Marketing and Writing Specialist with over 10 years of experience, having previously worked as a games journalist and in-house at Raw Fury, Thunderful, Coatsink and Perp Games. He specialises in brand, product and growth marketing and has his own consulting firm where he offers social media, PR/Influencer, Creative Services, Mock Reviews and Narrative Design support. Ray has built and delivered on global campaigns for games such as REPLACED, The Seance of Blake Manor, Monsters are Coming, Post Trauma, and Jurassic World Aftermath. He's also worked on successes such as Planet of Lana and Blue Prince. Ray loves games of all kinds and remains just as excited and motivated as ever to play something new!
