Plan of attack Logo

Team

Location

London, United Kingdom

Favorite Games

Sayonara Wild Hearts, Rez Infinite, Katamari Damacy, Abzu, Star Wars Jedi: Fallen Order, Spiderman, Mario Odyssey, God of War, Red Dead Redemption 2, Lumines, XIII, No One Lives Forever, Puyo Puyo Tetris

Creative Commander/Co-Founder

Chris Clarke

As Co-Founder of Plan of Attack, Chris has been waxing lyrical about video games for the last 20 years. Kicking off his career at Psygnosis in 1998, he quickly moved to operating communications for a range of developers, publishers and communications agencies in Europe and North America including NovaLogic, Atari, Electronic Arts, Namco Bandai and Telltale Games among dozens of others. With a penchant for obscure funk disco and house vinyl jams, the odd marathon and becoming the ultimate Plan of Attack multiplayer champion of Puyo Puyo Tetris, Chris’ plan of attack for his clients is very hands-on in all aspects of communication planning, strategy and execution.

Location

Amsterdam, The Netherlands

Favorite Games

Baldur's Gate Dark Alliance 2, Mario Kart, Monument Valley, Legend of Zelda, Nex Machina

Strategic Commander/Co-Founder

Audra McIver

Co-Founder of Plan of Attack, Audra has nearly 15 years of video game PR under her belt, covering turf from San Francisco to New York and Madrid to Amsterdam. With an extreme passion for travel, you are more likely to find Audra at a video game conference somewhere in the world than at home in Amsterdam, but she does enjoy living the expat life in the Netherlands. Audra’s focus hovers around client relations, corporate strategy / messaging and business development.

Location

Sunny Essex, United Kingdom

Favorite Games

Battlefield 1, Super Star Wars SNES, Last of Us, Red Dead Redemption 2

Lieutenant Commander/Account Director

Aidan Minter

Former brand manager at Atari and Midway, Aidan has worked in video games for over 25 years on titles including the Driver series, Mortal Kombat and Unreal Tournament. When he’s not binge watching Netflix TV shows or spending time with his family, Aidan fills up any spare time he has with Airsoft and shooting. Aidan has been with Plan of Attack helping indies build PR strategies since 2014.

Location

London, United Kingdom

Favorite Games

The Legend of Zelda series, Resident Evil 4, Dark Souls, Bloodborne, Final Fantasy IX, Snake Pass, the Uncharted series, Metroid Prime Trilogy and the Super Mario series

First Lieutenant/Senior Account Manager

Tom Davis

Tom has been fighting on the frontline of games PR since 2014. Having risen through the ranks at Plan of Attack, Tom now manages PR for a variety of clients, focused on the console and PC market. He prides himself on a hands-on approach to PR, making sure he’s available for any of his clients’ needs, whether it’s taking care of communications, strategising attack plans or boots on the ground showing off games to press and consumers alike. Tom is Plan of Attack’s resident Nintendo fanboy, ready to dismantle any opponent on the racetrack in Mario Kart. Seriously, ANY opponent. Tom also moonlights as Chris’ dog walker when he’s away from Mother Base.

Location

Portland, Oregon, United States

Favorite Games

Spelunky, The Legend of Zelda: Breath of the Wild, Nuclear Throne, The Last Guardian, What Remains of Edith Finch, Wolfenstein 2: The New Colossus

First Lieutenant/Account Manager

Jeffrey Matulef

Jeffrey joined Plan of Attack in 2018 after serving for more than five years as Eurogamer's US News Editor. In that time he learned firsthand what it's like to be on the receiving end of a PR campaign, and developed a keen sense of what the media will and won't pick up. He specialized in discovering fantastic indie games - like Gone Home, Gang Beasts, Superhot, and the original Slender - before they were known quantities. His love of games and understanding of the industry has made him very enthusiastic about ensuring developers' passion projects find the audience they deserve.

Location

London, United Kingdom

Favorite Games

Final Fantasy XII, Kingdoms Under Fire, Pokémon Soul Silver, the Halo Series, Star Wars Jedi: Fallen Order, The Witcher 3, Red Dead Redemption 2, Tetris 99

FIRST LIEUTENANT/ACCOUNT MANAGER

Vincent Abel

Vincent brings 5 years of experience working in publishing to join Plan of Attack as the latest new recruit. Having climbed the ranks in publishing by building strong relationships with production teams, he will now be building PR strategies for Plan of Attack. Known for being the go to guy for getting things done and always calm under pressure, Vincent is a strong asset to the PoA team. In his spare time he has a penchant for strategy games, RPGs and the Halo series in addition to a deep love and knowledge of pop culture, food and screenprinting.

Location

Vilnius, Lithuania

Favorite Games

Portal, Civilization, Heroes, The Room, Don’t Starve, Monument Valley

FIRST LIEUTENANT/ACCOUNT MANAGER

Laura Pauzolyte

It took Laura 9 months of working at a railway company to realize that she doesn’t share a passion for trains with Sheldon. This revelation opened up a path to something way more exciting - video games PR. Laura joined Plan of Attack in 2014 and has been devising PR attack plans for a variety of clients ever since. Known for her ‘no drama’ attitude at work and life, Laura is surprisingly good when it comes to the stage and uses her skills to educate children through theatrical experience in an annual summer camp.

Location

Vilnius, Lithuania

Favorite Games

COD WWII, Until Dawn, Raiders Of The Broken Planet, Kitten Squad

Private/Account Executive

Vytautas Vaidziulis

In previous years, Vytautas would have sacrificed everything for one more Counter Strike 1.6 match, an addiction has led him to a Computer Science degree @King’s College London as well as owning a PC monitor bigger than his dreams. “Attacker” at Plan Of Attack, “Theatre maniac” in a children's summer camp, “Mr. Know-it-all” at "everything unknown" and “Dreamer in code” at “this can definitely be optimised, hold my kombucha”, Vytautas calmly and with a sober mind assists in executing PR strategies from A to Z.

Location

Milton Keynes, United Kingdom

Favorite Games

League of Legends, Overwatch, MTG: Arena, Half-Life 2, TES: Oblivion, The Jackbox Party Pack series, SUPERHOT

Private/Account Executive

Ollie Mcloughlin

A self-proclaimed 'casually competitive' gamer, Ollie makes his PR debut as Plan of Attack's latest recruit. Equipped with a fiery enthusiasm and pragmatic approach to new challenges, Ollie is dedicated to building fruitful, dynamic relationships with his clients. When he isn't talking PR strategy, Ollie can be found gigging across the country, impressing Chris with his extremely danceable afro-funk and hip hop compositions.

Location

Zadar, Croatia

Favorite Games

Mass Effect Trilogy, Dark Souls, Super Meat Boy, Spelunky, Hades, Spiritfarer, Monster Hunter: World, Terraria, The Binding of Isaac, The Witcher, XCOM 2

Private/Account Executive

Mateja Sop

After working for seven years as a games journalist, covering all aspects of the industry, Mateja decided it was time for new challenges. Sharing her love for indie games, in particular, became increasingly difficult, so she wanted to “join the dark side”, and get word out on as many lovely new experiences as possible. She plays a lot in her spare time and loves discovering games to add the ever-growing list of favourites, be they big or small. Apart from that, she has a love for cooking and taking photographs of flowers and nature.

Location

Manchester, United Kingdom

Favorite Games

Hearthstone, Life is Strange, Darkest Dungeon, Bugsnax, Wide Ocean Big Jacket and all things Pokemon

Private / Media + Influencer Account Coordinator

Benjamin Williams

Benjamin joined Plan of Attack after gaining experience across the French games industry as a writer and community manager. Sharp-witted and flexible, Benjamin can create strong professional relationships and contribute meaningfully across the various aspects of a PR campaign. In his free time, Benjamin can be found taking part in game jams, travelling across France or enjoying a good whisky.

Location

San Francisco and all over the US

Favorite Games

Mass Effect 2, Uncharted 2: Among Thieves, Star Wars: Knights of the Old Republic, Tom Clancy's Splinter Cell: Chaos Theory, Battlefield: Bad Company 2

Lieutenant Commander/Account Director

Derick Thomas

A PR gaming professional who has spent the last 10 years working on various PC, console, mobile, and tech projects. Before coming to Plan of Attack, Derick worked on the front lines for Cryptic Studios and Perfect World Entertainment. While there, he worked on and maintained numerous games under his belt such as the hit titles Star Trek Online and Neverwinter. Over the years, Derick has honed his craft by bringing an in-depth knowledge of the PR industry and a diverse skill set that delivers extensive coverage and top-tier results.

Location

San Francisco, USA

Favorite Games

SEGA Heroes, Phantom of the Kill, Puzzle & Dragons, Hearthstone

COVERT OPS / FREELANCE ACCOUNT MANAGER

KATE PIETRELLI

Kate Pietrelli brings 15 years of experience and a diverse background in public relations, corporate communications, content development, marketing strategy and sales development. She has led consulting and in-house roles across a wide range of verticals including adtech, gaming, VR, eSports, blockchain and cryptocurrency. Recent clients have included Adjust, Applifier (acquired by Unity Technologies), gumi Inc., Roadhouse Interactive, Colopl, The Rogue Initiative, Amazon Lumberyard, Cocos2d, SLIVER.tv, Visbit and CashBet. Previously, Kate led marketing initiatives for World Golf Tour, hi5.com and Shockwave.com (acquired by Viacom/MTV Networks), including programs for acquisition and retention, email marketing and media relations. While at the interactive agency TriplePoint, Kate advised clients such as LEGO, Gaia Online, Social Gold (acquired by Google) on public relations strategy.

Location

London

Favorite Games

Barknite, Call of Duty: Woofzone, Horizon Zero Barks, Play Dead Redemption II, World of Woofcraft,

Resident Mutt

Cosmo

Residing in London, collie pup Cosmo enjoys long walks, nibbling feet, a spot of frisbee and walking simulators.